Patient outreach that people actually respond to
A multi-site regional health system — United States
The challenge
Communication delays and fragmented patient data were limiting access to care. Outreach was generic, arrived late, and the organization could not tell which channels were working.
What was done
Patient engagement was rebuilt on Dynamics 365 Customer Insights with Microsoft Cloud for Healthcare unifying the underlying data, so outreach could be personalised by behaviour and channel preference rather than sent in batches.
- Personalised outreach across screening, lab follow-up and preventive care reminders.
- Diagnostic revenue increased through improved follow-through on recommended tests.
- Message fatigue reduced by adapting to individual channel preferences.
- Programme extended to further regions and service lines after early results.
