Patient outreach that people actually respond to
A multi-site regional health system — United States
The challenge
Communication delays and fragmented patient data were limiting access to care. Outreach was generic, arrived late and the organization could not determine which channels were effective.
What was done
Patient engagement was rebuilt on Dynamics 365 Customer Insights with Microsoft Cloud for Healthcare.
- Personalized outreach across screening and preventive care reminders.
- Diagnostic revenue increased.
- Message fatigue reduced.
- Programme expanded to further regions.
