Students trained as ambassadors to drive adoption
A large public research university — United States
The challenge
Microsoft 365 Copilot had been licensed, but adoption and time to value depended on people understanding what to do with it — and central IT could not reach everyone.
What was done
Handpicked student ambassadors were trained by the university and directly by Microsoft, then paired and deployed across the institution to drive practical adoption in context.
- Adoption driven by trained peers rather than by central communications.
- Ambassadors equipped to select the right capability for each task.
- Time to value shortened across the institution.
- Capability built inside the organization rather than bought as a service.
